Last Updated: 5/21/25

This online Privacy Policy (the “Policy“) describes how Blue Haven Memory Care Facilities and its affiliates and subsidiaries (collectively “Blue Haven,” “we,” “us,” or “our“) collect, use, disclose, and secure the personal information we gather about you through our website, https://bluehavenseniorliving.com/, (the “Site“) including your use of our Site.

For purposes of this Policy, personal information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations, such as aggregated, anonymized, or deidentified data. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Blue Haven generally or in any specific context.

1. YOU CONSENT TO THIS POLICY
   By accessing, browsing, downloading, or otherwise using the Site, you confirm that you have read, understood, and agreed to this Policy. If you do not agree to this Policy, you may not use the Site.

   This Policy applies regardless of how the Site is accessed and will cover any technologies or devices by which we make the Site available to you.

   If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

2. TYPES OF PERSONAL INFORMATION WE COLLECT
   We collect information you voluntarily provide directly to us, information that we collect automatically when you interact with the Site, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.
   
   1. Personal Information You Provide to Us
      The following list describes the categories of personal information we may collect directly from you:
      • Account Information includes first name, last name, email address, and password. We collect this information when you provide it directly to us such as when you sign up for the Site, creating an account through the Site, or fill out a form. We collect this information for providing the Site, administrative purposes, and marketing and advertising our products and services.
      • Contact Information includes customer name, postal address, telephone number, and e-mail address. We collect this information when you provide it directly to us, such as when you sign up for newsletters, request information about our Site, create an account, or fill out a form. We collect this information for providing the Site, administrative purposes, and marketing and advertising our products and services.
      • Payment and Commercial Information includes name, address, phone number, third-party payment service provider-related information, debit or credit card information, purchase and participation history, or other payment processing information. We collect this information for providing the Site and for administrative purposes.
      • Responses to Surveys and Questionnaires includes information you provide to us when you respond to marketing materials, promotions, contests, or other surveys. We collect this information for administrative purposes and marketing and advertising our products and services.
      • Social Media Information includes information that you post by sharing on a blog or another social media platform. We collect this information for administrative purposes and marketing and advertising our products and services. Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private.
      • User-Generated Content includes information about you included in content you upload, comment, or otherwise submit on the Site, such as your name and email address and products you may have purchased. Be aware that as a default, any information you post on the Site, including without limitation reviews, comments, and text, may be available to and searchable by all users of the Site. We collect this information for providing the Site and administrative purposes.

      The purposes for which we use your personal information are described in further detail in the “How We Use Personal Information We Collect” section below.

   2. Personal Information Collected Automatically Through “Cookies” or Other Tracking Technologies
      We may send one or more cookies to your computer or other device. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Site. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Site. This information allows us to understand how you use the Site.

      
      Cookies. Cookies are small files created by websites, including our Site, that reside on your computer’s hard drive and that store information about your use of a particular website. When you access our Site, we use cookies and other tracking technologies to:

      • Estimate our audience size and usage patterns;
      • Store information about your preferences, allowing us to customize our Site according to your individual needs;
      • Contact you to provide you with information or services that you request from us;
      • Advertise new content, events, and services that relate to your interests;
      • Provide you with more personalized content that is most relevant to your interest
        areas; and
      • Recognize when you return to our Site.

      We set some cookies ourselves and others are set by third parties. You can manage your cookie preferences as described in the “Your Privacy Options and Configurations” section below.

      Cookie Retention Period. Some cookies operate from the time you visit the Site until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your internet browser.

      Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Site, how your use of the Site may change over time, and the effectiveness of advertising
      efforts.

   3. Personal Information We Receive From Third Parties
      We may receive additional information about you from third parties or marketing partners and combine it with other information we have about you.
      
      
3. HOW WE USE PERSONAL INFORMATION WE COLLECT
   We use your personal information for a variety of business purposes, including to provide our Site, for administrative purposes, and to market our products and Site, as described below.
   
   1. Providing Our Site
      We use your information to fulfill our contract with you and provide you with our Site, such as:
      • Managing your information and accounts;
      • Providing access to certain areas, functionalities, and features of our Site;
      • Answering requests for customer or technical support;
      • Communicating with you about your account, activities on our Site, and policy changes;
      • Processing your financial information and other payment methods for products or services purchased or used;
      • Processing applications if you apply for a job we post on our Site; and
      • Allowing you to register for events.
   2. Administrative Purposes
      We use your information for various administrative purposes, such as:
      • Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
      • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
      • Measuring interest and engagement in our Site;
      • Improving, upgrading, or enhancing our Site;
      • Developing new products and services;
      • Ensuring internal quality control and safety;
      • Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
      • Debugging to identify and repair errors with our Site;
      • Auditing relating to interactions, transactions, and other compliance activities;
      • Sharing personal information with third parties as needed to provide the Site;
      • Enforcing our agreements and policies; and
      • Carrying out activities that are required to comply with our legal obligations.
   3. Marketing and Advertising our Products and Site
      We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or
      “personalized advertising,” including through cross-device tracking.

      If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in the “Contact Us” section below.

   4. With Your Consent
      We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.
      
      
4. HOW WE DISCLOSE PERSONAL INFORMATION WE COLLECT
   We may collect, use, or disclose personal information for a variety of business purposes, including the following:
   • Business Partners and Affiliates. We may collect personal information from and disclose personal information with our business partners and affiliates, including legal advisors and financial advisors, co-branded partners, and other third parties. We may combine that information with other information we collect about you, but we will always use the information as described in this Policy. We may also disclose personal information to our affiliates, subsidiaries, joint ventures or other companies under common control.
   • Business Transactions or Mergers. We reserve the right to disclose your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction.
     Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
   • Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may disclose your personal information with third parties as part of the sale or reorganization process.
   • Service Providers. We use service providers to perform various functions on our behalf. We may also receive personal information from service providers.
   • Marketing Partners. We may use certain cookies or pixels that collect personal information so that it can be used in connection with the marketing efforts of third parties. In those instances, your personal information may be used for third parties to serve unsolicited information, services, or products to you.
     
     
5. YOUR PRIVACY OPTIONS AND CONFIGURATIONS
   Depending on the device(s) you use to access the Site, you may be able to select certain privacy choices or configuration, which are further described below:
   • Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or the Site. We may also send you certain non-promotional communications regarding us and our Site, and you will not be able to opt out of those communications (e.g., communications regarding our Site or updates to our Terms of Use or this Privacy Policy).
   • Mobile Devices. We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device.
   • Do Not Track (“DNT”). DNT is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals.
     
     
   • Cookies and Personalized Advertising. You may stop or restrict the placement of cookies and tracking technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Site may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt out of personalized advertisements on some mobile applications by following the instructions provided by Android or iOS. You can find out more about cookies and how to manage them by visiting https://ico.org.uk/for-the-public/online/cookies/.
     
     
6. CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION
   We process personal information on our servers in the United States of America, which does not have an adequacy decision, and may do so in other countries. If you use our Site or otherwise provide us with information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States.
   
   

   Personal information about you provided while in another country, including an EEA member state, the UK, or Switzerland may be transferred to the United States. Applicable data protection laws may permit such transfers when necessary for the performance of a contract between you and us, if we obtain your explicit consent to such transfer, or if it is in our legitimate interest to transfer the personal information. The laws in the United States may not be as protective as the applicable data protection laws in the EEA, UK, and Switzerland or the laws of other jurisdictions where you may be located. If we transfer personal information from the EEA, UK, or Switzerland, or another country with cross-border transfer obligations, we will provide an appropriate safeguard, such as using standard contractual clauses.

   For more information, please contact us using the information provided in the “Contact Us” section below.

7. OUR COMMITMENT TO DATA SECURITY
   The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, we cannot and do not guarantee complete security, as it does not exist on the internet.
   
   
8. THIRD PARTY LINKS
   Our Site may contain links to third-party websites. When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Policy only applies to our Site. We are not responsible and assume no responsibility for any personal information collected, stored, or used
   by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.
   
   
9. CHILDREN’S PRIVACY
   Our Site is not directed at children (as defined under applicable law). We do not knowingly collect or otherwise process personal information from children. If you believe we have been provided with children’s personal information, you may alert us by contacting us as set forth in the “Contact Us” section below.
   
   
10. POLICY CHANGES
    This Policy may change from time to time. If we need to change this Policy at some point in the future, we will post any changes on this page. If we make a significant or material change to this Policy we will notify you as required by applicable law. You should check these terms when you use the Site. Your continued use of the Site constitutes acceptance of the most current version of
    this Policy.
    
    
11. CONTACT US
    If you have any questions about this Privacy Policy, please contact us by email at privacy@skyvalleygroup.com.